MADE Hoops
Joining MADE Hoops August 1st 2025, I embarked on a journey as Manager of Long Form Content, with a mission to strengthen MADE’s long form storytelling and reach 100,000 subscribers.
From August to June 2026, through partnerships with Gatorade, VKTRY, and other businesses, MADE Hoops amassed over 30 million YouTube views, gained over 32,000 new subscribers, and hitting 100,000 total subscribers.
JJ Crawford
X Gatorade
Working with JJ Crawford and his father, NBA legend Jamal Crawford, my team flew out to Seattle to tell the story of the rising star JJ Crawford, beginning to carry the torch of his father’s legacy in his home town Rainier Beach, WA.
Through partnership with Gatorade the video has been viewed over 425,000 times, contributed over 750+ new subscribers to the MADE Hoops YouTube channel, and has been a highlight of my time at MADE Hoops.